Why is YMYL important?
Google judges websites more strictly that can impact people’s life decisions – such as:
Health advice websites (e.g., homeopathy, fitness blogs)
Financial/investment guides
Legal advice pages
Safety tips or parenting blogs
Myth Busted: It is not necessary to take money to have a YMYL website. Sites that only give advice can also fall under the YMYL category.
Part 2: EEAT (Experience, Expertise, Authoritativeness, Trust)
EEAT stands for Experience, Expertise, Authoritativeness, Trust.
Google evaluates these 4 things when it decides which position to rank a website.
EEAT Breakdown:
- Experience
Google wants to see if the content creator has first-hand experience.
Example: If you are writing a product review, it is important to prove that you have personally used the product (such as a review with your photo/video).
AI content gets less value because AI does not have first-hand experience. - Expertise (Visheshagyaata)
Google looks at how much knowledge the creator has shown in their field.
Example:
The website’s “About Us” page should have a detailed bio that shows expertise.
It also checks whether other websites and people mention you as an expert.
Pro Tip: Highlighting client reviews, case studies, and achievements is helpful. - Authoritativeness (Prabhavshilta)
It checks whether people and websites in the industry refer to you as a trusted source.
Example:
Backlinks from reputed sites (e.g., news sites or industry blogs)
How famous your brand is and how much people trust it (e.g., social media mentions)
Pro Tip: Work on PR and link-building strategy — it is important to get backlinks from trusted sources. - Trust (Viswasniyata)
Google says that trust is the most important pillar of the EEAT.
If a website is not trustworthy, it will not rank no matter how much knowledge and authority it has.
To build trust:
Keep an HTTPS secure website
Don’t post fake or misleading content
Show real-world proof through reviews, testimonials, and case studies
Final Thought:
YMYL websites need to provide high-quality, trusted content, otherwise rankings can go down.
EEAT is important for every website – no matter what niche you are in.
Trust is the biggest factor – no strategy will work without trust.
