- Types of Algorithmic Updates
Algorithmic updates can be categorized into three main types:
Content-related updates
Technical-related updates
Link-related (off-site) updates - Content-Related Updates
Google focuses on promoting content that is relevant, trustworthy, and helpful.
Detailed breakdown of content updates will come later, covering concepts like E-E-A-T and YAML.
Following Google’s Helpful Content Update (introduced in August 2022) remains crucial for current and future content strategies.
Key points to remember:
Content should be created by people, for people.
As AI content becomes more widespread, Google prioritizes content written by humans with firsthand experience and unique perspectives.
AI-generated content, while easy to produce, may not perform well in SEO over time. - Technical Updates
Technical updates usually focus on improving user experience and site performance.
Websites should:
Load quickly
Be easy to navigate on different devices
Ensure security (e.g., HTTPS)
Be built with modern frameworks that search engines can crawl easily - Off-Site (Link-Related) Updates
These updates are less frequent but have a wider impact when they occur.
They mainly combat link spam to ensure websites earn natural, trustworthy, and relevant links.
High-quality links continue to be important.
Brand signals might play a bigger role in the future for determining site authority and trustworthiness. - Future Considerations
Stay aware of emerging technologies like AI and AR and how they might impact SEO.
Think like a Google engineer — consider how you would improve search quality if you were responsible for the algorithm.
Focus on building a site that is authoritative and trustworthy for users. - Summary
Understand the types of Google algorithm updates: content, technical, and off-site.
Stay proactive and adapt to changes to maintain or grow organic traffic. - Practical Exercise
Revisit the website you picked earlier for study.
Evaluate its content’s trustworthiness, quality, and user experience.
Take notes on your observations.
Reassess the website later as you continue learning and work towards a detailed SEO project. - Off-Site (Link-Related) Updates
These updates are less frequent but have a wider impact when they occur.
They mainly combat link spam to ensure websites earn natural, trustworthy, and relevant links.
High-quality links continue to be important.
Brand signals might play a bigger role in the future for determining site authority and trustworthiness. - Future Considerations
Stay aware of emerging technologies like AI and AR and how they might impact SEO.
Think like a Google engineer — consider how you would improve search quality if you were responsible for the algorithm.
Focus on building a site that is authoritative and trustworthy for users. - Summary
Understand the types of Google algorithm updates: content, technical, and off-site.
Stay proactive and adapt to changes to maintain or grow organic traffic. - Practical Exercise
Revisit the website you picked earlier for study.
Evaluate its content’s trustworthiness, quality, and user experience.
Take notes on your observations.
Reassess the website later as you continue learning and work
